A New Path for the Development of the Combination of Printing and Dyeing Cultural Industry and E-commerce in China

Hong Xiao

School of design and art, Changsha University of Science & Technology, Changsha, 410114, China

Abstract: With the development of social economy, in the past ten years, China’s traditional cultural industry has faced unprecedented changes and transformations. In the era of big data, traditional cultural industries have cooperated with new international trade methods in cross-border e-commerce to develop the market. This paper introduces the development status of China’s traditional printing and dyeing culture industry, analyzes its problems and challenges, and details the specific measures for China’s development of cross-border e-commerce and traditional printing and dyeing culture, so as to enhance the knowledge and understanding of printing and dyeing culture, at the same time, promotes the development and spread of printing and dyeing culture technology in China.

Keywords: Traditional printing and dyeing culture; Cross-border electronic commerce; Current situation; Development