Research on the Cultural and Creative Brand of Digital Mortise and Tenon

Yanyu Bao, Qian Li

School of Film & TV Arts, Liaoning Normal University, Dalian, 116000, China

Abstract: Among the traditional craftsmanship of the Chinese nation, there are few widely used and immortal craftsmanship like the mortise and tenon structure. How to bring out the value of traditional Chinese cultural craftsmanship is very important in today's economic and social civilization. The new research perspective has enriched the theoretical basis of the inheritance and development of traditional culture. The mortise and tenon joint constitutes a smart and flexible framework, and the matching between them is more natural and seamless. mortise and tenon are like souls hidden in two pieces of wood. This kind of national and traditional technology should be combined with the development of science and technology, form a brand-new mortise and tenon cultural brand, and establish a new confidence of national culture to inherit and carry forward.

Keywords: Mortise and tenon; Cultural; "Hemu"