Research on Cross Cultural Factors in Network Marketing 

Christensen 

School of marketing, Lacrosse University, Utah, 84101, America 

Abstract: The emergence of network marketing is undoubtedly the most exciting marketing innovation. Un-der the influence of the new technology such as the Internet, the market is already facing the globalization of the market. In the international electronic commerce, in order to better serve the users from different countries, marketers must take into account the cultural differences between different countries. Based on the summary of the current situation of cross cultural marketing, this paper discusses the characteristics of Internet market-ing mix from the perspective of anthropology, and puts forward some suggestions on the operation of the In-ternet. 

Keywords: Internet marketing; Anthropology; Cross culture; National advertising