The Application of Fuzzy Comprehensive Analysis Method in the Purchase of Private Cars 

Shenlin LI 

School of Management and Economics, Chongqing Jiaotong University, Chongqing 400074, CHINA 

Abstract: Along with the social economy continuous high-speed development, people's income is more and more high, the level and quality of life continues to improve, the consumption level and the consumption abil-ity also in the continuous improvement, the quality of consumption has become harsh. With the progress of science and technology, the rapid development of the automotive industry, a variety of models emerge in an endless stream, which allows consumers to choose from a variety of cars in the most appropriate that a car. In this thesis, first of all, through investigation, the impact on consumers buy car factor analysis; then according to these factors. Application of fuzzy comprehensive analysis method to establish the evaluation index system, proposed based on fuzzy comprehensive analysis of the private car purchase options evaluation model. In the numerical validation, we ｓｅｌｅｃｔ the recently listed five cars for fuzzy comprehensive analysis, and draw the corresponding conclusion. 

Keywords: Private cars; Purchase; Fuzzy comprehensive analysis method; Evaluation