Analysis on the First-year Operation Results and Influencing Factors of Shanghai Disneyland

Qian Wang

Tourism Management Department, School of Management, Shanghai University, Shanghai, 200444, China

Abstract: As a world-famous theme park, Disneyland has its own research focus in China and abroad. West-ern research combined with multidisciplinary and more comprehensive, domestic research is more inclined to use Western experience to guide Shanghai Disneyland and more focus on the economic impacts. Compared the operation situation of Disneyland in Tokyo, Paris and Hong Kong, this paper believes that four factors affect the operation results. They are cultural environment, social background, site selection and coverage of customers, property rights structure and business model. Shanghai Disneyland's first-year business results were good, it can be concluded from the data of Shanghai Disney's reception, income and expenditure, economic benefits, and social benefits. Shanghai culture is open and inclusive, the Disney film industry has wide influences. Disneyland has a good cultural environment. Tourism industry in China is in the golden period of development, and the East China has strong consumption power. Disneyland is located in Shanghai, covering the densely populated and economically area of China. The consumer groups are the target tourist group of Disneyland. The joint venture mode can better reduce risk and realize the localization of Disneyland. All these factors have contributed to the first-year good operation results of Shanghai Disneyland.

Keywords: Disneyland; Operation results; Influencing factors