Research on Originality of Live Broadcast Program of Sports Events

Jiahui LIU

Civil and Commercial Law School, Southwest University of Political Science and Law, Chongqing, 401120, China

Abstract: In the background of the rapid development of Internet sports industry, the competition of various subjects is extremely fierce, but the legal protection is relatively lacking. This article intends to interpret the nature and the protection model of live sports programs in combination with comparative studies and economics, and demonstrate the legitimacy of the properties of sports live broadcast programs.

Keywords: Sports events live broadcast; Originality; Protection model; Providing behavior