Analysis on the Problems in the Protection of Consumers' Right to Know

Bingxue LI

Tianjin University of Commerce, Tianjin, 300134, CHINA

Abstract: With the popularity of WeChat and the increase of WeChat users, a variety of marketing informa-tion floods in the WeChat media and more and more people transform the "Moments" of WeChat to a com-munity of business. Micro-business as a new form of shopping consumption has been widely known well by people because of its fast and convenient features; the threshold for people to start micro-business manage-ment is lower and there are no strict credit and funding requirements: people can carry out micro-business ac-tivities as long as they ｃｒｅａｔｅ a WeChat account and activate the "Moments"; and one person can have mul-tiple WeChat accounts for the operation of different commodities; this business model with almost zero risk and zero cost has attracted a great number of young men to start up business. Because all the information about the products is known via the "Moments", however, the sellers in the micro-business agitate ｏｒ fabricate some information to stimulate and improve the transaction; consumers set up a micro-business contract based on the trust over the information, but they find very difficult to safeguard legal rights when they see the "goods are not the ideal they want" ｏｒ receive the fake and shoddy products. The protection of the micro-shopping consumers' right to know has been raised precisely because the rights and interests of consumers in the micro-shopping process are seriously violated.

Keywords: Micro-business; Consumers; Right to Know