The Current Situation of China's Domestic Animation Industry and the Countermeasures

Guojing ZHANG1, Hui SUN1, Wangshu LIU2

1Humanities College, Tianjin Agricultural University, Tianjin, 300384, China

2Humanities and Arts College, Nanchang Institute of Technology, Nanchang, 330099, China

Abstract: In recent years, the animation industry of our country began to rapidly develop and even become one of the important driving forces in promoting cultural industry development. But it should not what the community pays attention to. This requires us to explore why and explore the potential. We hope that through the analysis of the present situation of our country's animation industry will point out that the lack of its existence, such as: too much work which has not been an effective collaboration of animation industry chain, extreme lack of high-end animation design and r&d personnel, low industry marketing level; puts forward to "anime" with Chinese characteristics as a new development of China's animation industry new ideas. To set up effective animation industry chain, making the reasonable professional talent training and introduction of proactive planning will enhance the level of the animation industry marketing and rapidly promote countermeasures and suggestions to promote animation products. Hoping that these Suggestions and ideas to improve the level of our country's animation industry development.

Keywords: "Anime with Chinese character"; The cultural industry; Current situation of the development; Countermeasures and Suggestions