User Clustering Topic Recommendation Algorithm based on Two Phase in the Social Network

Shu LI

Hunan City University, Yiyang, 413000, China

Abstract: To deal with the issues like existing common data sparseness in weibo social network and the phe-nomena of cold start, this paper puts forward a two-stage clustering based on the recommendation algorithm GCCR. The algorithm firstly selects users’ focused nodes which have higher number, so as to extract a dense subset of sparse data, and by using the method of graph paper, similar concerned interested core clustering is formed to this dense subset. Then, it is extracted that weibo content features of seed clustering and the whole data set other users. Then the entire user group is clustered based on content similarity. Finally the clustering results are used in subject recommendation. Through clustering the two phases of dense data subset and the whole data set, the clustering effect of extreme sparse data sets are improved. At the same time, because of fuzziness of graph clustering, this thesis retains a certain diversity in the process of user interest clustering, so as to avoid convergence too fast when cold start. This method is verified through the real social network data, and the experimental results show that this algorithm can effectively solve the problems such as data sparse-ness and cold start phenomenon.

Keywords: Collaborative filtering; Clustering; Data set; Fuzzy Degree