Research on the Management Strategy of Small and Medium Sized Enterprises under Market Economy

Quanjie LIN, Xiaoqing SHI, Jianhua LI

Business College, University of Jinan Quancheng College, Yantai, 265600, CHINA

Abstract: The small and medium-sized enterprise is an important part of our country's market economy, it not only solved the employment problem of most people in our country, but also the small and medium-sized enterprise tax is also an important part of the national tax. With the development of market economy, small and medium enterprises are facing many problems. Competition is becoming more and more serious, which leads to the development of small and medium-sized enterprises is very difficult, so how to survive in the market economy is an important issue for small and medium sized enterprises in china. This paper analyzes the problems faced by small and medium enterprises, and expounds the characteristics of the development strategy of enterprises, hoping to provide help for the small and medium enterprises in the market economy environment.

Keywords: Small and medium-sized enterprises; Strategic thinking; Market economy environment