Discourse Analysis of Public Service Advertisement from the Perspective of Systemic Functional Linguistics

Hui Chang

Department of English, Foreign Languages College, Inner Mongolia University, Nei Monggol, 010070, China

Abstract: Clear the key contents of the discourse analysis of public service advertisements, so as to sort out the different situations under the perspective of systematic functional linguistics. Then, with the systematic functional linguistics being used as a framework and through a practical case, this paper verifies how to dis-sect public service advertising discourse from a systemic functional linguistic perspective to increase the li-quidity and practicability of discourse.

Keywords: Systematic functional linguistics; Public service advertisement; Discourse analysis