A STUDY ON THE ENLIGHTENMENT OF CHINESE AND AMERICAN ENTERPRISE CULTURE ON UNIVERSITY CULTURE

Gaojun LI

College of the Marx doctrine, Hunan City University, Yiyang, CHINA

Abstract: Enterprise culture is the soul of the enterprise as well as the important ideological guarantee for the right enterprise system and management strategy, and it also can promote the innovation of enterprise management mode and strategy. As China is getting more and more involved in the international community, an increasing number of foreign companies are investing ｏｒ operating in China, meanwhile, more and more companies have a presence outside China. More and more companies realize the importance of cultural aspects that can drive tangible factors such as customer satisfaction, employee productivity and turnover, etc. This thesis compares American and Chinese enterprise culture so as to help people to have a better understanding of present situation of Chinese enterprise culture to enhance the strength of enterprises so that they can win in the long-term competition. And it is of great importance to compare enterprise culture between America and China in terms of culture development strategy of Chinese university.

Keywords: American Enterprise Culture; Chinese Enterprise Culture; Comparison; University Culture; Development Strategy