Analyzing the Deficiency Factors and Coping Strategies of Enterprise Strategic Management

Yunmei Cai

Beijing Yisigaote Technology Co., Ltd., Beijing, 100070, China

Abstract: The rapid development of market economy crates a good environment for China’s small and medium- sized enterprises. In recent years, along with the gradually intense competition between enterprises our country, some small and medium-sized enterprises are facing with bankruptcy problems directly ｏｒ indirectly. The main cause of this phenomenon is that those enterprises ignore the importance of enterprise strategy management. To change this situation, this thesis analyzes on the main problems existing in the process of enterprise strategic management in current stage and put out detailed coping strategies based on these problems which aims to provide reference for small and medium-sized enterprises in the market and improve their competitiveness in market economy.

Keywords: Enterprise strategic management; Deficiency factors; Coping strategies