The Advantages and Measures of Developing Creative Industries in Jingdezhen

Xiaoming Zhang

Jingdezhen Ceramic Institute, Jingdezhen, 333403, China

Abstract: Creative industry is a new industry that creates employment and wealth through the development and application of intellectual property. Jingdezhen is a world renowned ceramic capital, and the development of ceramic cultural and creative industries has many unique advantages. Have analyzed the development status of Jingdezhen ceramic culture and creatived industry, expound the problems existing in its development, and put forward effective development measures according to its development advantages, so as to better promote the economic development of Jingdezhen.

Keywords: Jingdezhen; Development creativity; Industrial advantage; Development measures