Problems Caused by Personal Social Marketing and Countermeasures

Wufeng Tang

Zhejiang University Of Finance & Ecomomics Dongfang College ZheJiang Hangzhou 310018

Abstract: With the continuous development of society and the continuous improvement of science and technology, we have entered an era of informationization. More and more social media have been developed rapidly in people’s lives and production. The social media such as Microblog and WeChat have become the mainstream media nowadays with its advantages of rapid spread speed and range. For personal social marketing, what is needed is that these mainstream media are widely publicized for themselves ｏｒ their own products, which make more and more people be familiar with them and accept them. The constant ｕｐｄａｔｅ and development of information technology make more people believe in the possibility of “creating contents by users”. Among them, the most successful one is the U.S. President Barack Obama. Before his election, he had more than 10 million supporters on social software, which is the key to his success.

Keywords: Social marketing; Problems; Countermeasures; Platform