The Analysis of Enterprise Marketing Mode Construction under the Background of Low Carbon Economy

Jie DONG

Inner Mongolia University of Finance and Economics, Huhehaote, 010051, CHINA

Abstract: Nowadays the world are in the development of low carbon economy, then enterprise marketing mode will have very big changes under the background of low carbon economy, followed with the low carbon marketing accordingly. This paper will detail the innovation and developing trend of the enterprise marketing mode under the background of low carbon economy, the analysis of core elements to promote enterprise marketing under the background of low carbon economy and the build path of enterprise marketing mode under the background of low carbon economy.

Keywords: Low Carbon Economy; Enterprise; Marketing Mode