The Causes and Preventive Measures of Financial Accounting Risk under the New

Financial Environment

Jin Shen

College of Business, Yancheng Teachers University, Yancheng, 224007, China

Abstract: With the arrival of the twenty-first century and the expansion of the financial market, the development of China’s financial enterprises has entered a new stage. However, there are still many substantive problems behind the rapid development. For example, the financial supervision of enterprises is not strict, and the credit of financial institutions is poor, etc. These problems will affect the future development of the financial industry. The financial accounting risk assessment, as an important part of the financial industry, needs strict supervision of all aspects of financial accounting, to give scientific analysis of the risk and to develop reasonable and effective preventive measures. This thesis mainly discusses the financial accounting risk in the new financial environment causes and preventive measures.

Keywords: Financial accounting; Financial environment; Risk causes; Preventive measures