Research on the Indicator System and Method of Internet Public Opinions Evaluation

Gensheng Wang

Electronic Business department Jiangxi University of Finance and Economics Nanchang, China

Abstract: Internet public opinions evaluation is always an important research contents in network and its application fields and existing methods about Internet public opinions evaluation has no satisfactory solution in particular for its defects in calculation speed. So the paper present a new algorithm for internet public opinion evaluation based on improved ant colony algorithm. First, the paper designs a new evaluation indicator system based on the characteristics analysis of internet public opinions. Second, the ant colony algorithm is improved and a new internet public opinion evaluation model is presented to speed up the convergence and simplify the model structure of the model. Finally the experimental results verify that the effectiveness and validity of the model can be guaranteed when used for evaluating internet public opinions practically.

Keywords: Internet public opinions evaluation, Ant colony algorithm, Evaluation indicator system