Analysis of the Relationship between Fashion Color and Apparel

Aiqing TANG

Shandong University of Technology, Zibo, 255049, CHINA

Abstract: Fashion color is the comprehensive product of the political, economic, cultural, environmental and psychological factors of a certain period and a certain society, is closely related with the aesthetic psychology, the age, and the nationality. Today, designers have begun to focus on the psychological research on consumers, attempting to give them a much stronger emotional appeal, in order to meet the psychological needs of modern consumers. This article describes the basic concepts of fashion colors, analyzes the relationships between the fashion color and aesthetic psychology, nationality of apparel, age of apparel as well as styles of apparel, seeking to establish the theoretical basis for future changes of fashion colors and development and practical application of popular colors in fashion design.

Keywords: Fashion color; Apparel; Nation; Age; style