On the Strategies and Changes of Capital Constitution of Sports Lottery in China
Xinyu DU
Hunan City University, Hunan 413000, CHINA
Abstract: With the methods of documentation research, comparative analysis and logical analysis, this paper analyzes the changes of the constitution of the lottery funds and makes a conclusion that money return rate of sports lottery should be set in accordance with the characteristics and market rules and should not be op-pressed and opposed simply. And the money return rate should be raised through managerial and marketable methods and expanding lottery consumers to collect more public welfare funds for the state; The overall ratio of the sports lottery issue costs shall be reduced, and the structure of the issue costs should be adjusted to fur-ther improve the function of the market regulation.
Keywords: Sports economic; Sports lottery; Capital constitution