Research on Color Management for Color Marketing in Network Transaction System

Xinwu Li

Electronic Business department Jiangxi University of Finance and Economicsline 3: City, Country Nanchang, China

Abstract: Color Consistency is one of the key techniques for color marketing in color reproduction in electronic business system. A new color management model is presented based on analyzing the color rendering principles of digital camera color sensors. First, the standard color target for scanner is taken for experimental sample, and color blocks in color shade district are taken to substitute complete color space which can solve the difficulties of experimental sample selecting. Second, the paper introduces data collecting method and creates preprocesse data bases to deduce the model. Third, BP Neural Network algorithm is improved through optimizing network structure, adjusting steps to speed up model’s convergence and to build the selection strategy more conducive to the overall search, and then a new model for color correction of color digital camera is deduced and analyzed. Finally the experimental results show that the model can improve color management accuracy of color digital camera and can be used in color management in electronic business system practically.

Keywords: color reproduction; Color management; BP Neural Network; Photographed Input Image