A Comparative Study on Traditional Marketing Channels and New Marketing Channels

Haohuan Hu

Yangtze Universuty Jingzhou, China

Abstract: The new marketing channels arise to follow the product development needs, compared with the traditional marketing channels, which is a professional management and centralized planned organizational network. It increases channel efficiency and operational effectiveness of the overall operation. The main form of new marketing channels is chain-store operations and e-commerce, which each have unique advantages. They not only can save the running time and costs of product sales, but also more conducive open up the market to reduce business risk. But the new marketing channel is also not omnipotent. There are a series of new problems in the operation, which should be addressed with innovative thinking.

Keywords: traditional marketing channels; new marketing channels; chain-store management; e-commerce