Connotations Outlooks and Methods of Service Design in the Context of Innovation

Xuefei HUANG

School of Art and Design, Wuhan University of Technology, Wuhan, 430070, China

Abstract: The study try to discover the relationship between product design and service design based on the

analyzing of the connotation of service design in the context of innovation, and. It put forward the main four

outlooks in service design, including outlooks of user, product, interacting, and ecology. It analysis the main

methods of service design by design process. It explains the design process through a product service system

that solve the problem of caring for stray animals, including the contact points between different types of user groups, and the construction of products and services in the system. The study forms a research frame of service design, which is an evolution form of product design, and deduces a conclusion that the boundaries of

products and services are becoming more and more blurred in the context of innovation, and what people

need will not be the possession of material products, but the satisfaction of experience of service.

Keywords: Connotation; Outlook; Method; Service Design; Innovation context