Communication Stratagem and Media Image on Martial Arts Propaganda

Yongsheng Wang

Institute of Physical Education Jiangxi Modern Polytechnic College Nanchang, China

Abstract: Martial arts are perfect in world, the media is considered to be infinite while the propaganda effect is direct force. For martial arts media propaganda we must understand concepts of "media" and "propaganda". In ancient society, although many of the martial arts knowledge are recorded in the books ｏｒ letters to be spread, people were limited by the degree of education, the main forms of knowledge dissemination are mostly based on words and deeds. With the rapid development of science and technology, the modern media communication is not only limited to the record books, letters, teaching methods of words and deeds. The emergence of Internet and TV media make the spread of martial arts to a new level. Martial arts should strengthen the cooperation with media, make full use of mass media including: television, radio, magazines, books, newspapers, online advertising film agencies and other aspects of the media power to promote the free flow of information. Rooted in the need of interpersonal communication and mutual understanding, it needs to strengthen the propaganda of martial art in countries, narrow the uneven development of regions of martial arts, so gain more systematic, scientific, normative development of martial arts.

Keywords: Sports Communication; Martial Arts; Media