Running Characteristics and Comparative Analysis of International Theoretical Journals on Sports Communication

Xiang Liu

Military P.E. Dept Jiangxi Agriculture University Nanchang, China

Abstract: This paper chooses three newly originated theoretical journals of the globe as research objects, they are International Journal of Sport Communication (IJSC)、Journal of Sports Media (JSM) and Journal of Sport Communication (JSC). It collects and takes order with the related information and data of journals, compares the aspects such as journal publication, issue, marketing, network propaganda, read and edit, running orientation, column setting, article ranges and so on. It analyzes the running characteristics and competitive advantages of the three journals, provides references for the development of Chinese sports academic journals.

Keywords: Sports Communication; Sports Media; Academic Journal; Running Characteristic; Comparative Analysis