Research on Brand Marketing Strategy of Huawei Mobile Phone in the New Era

Baolin Huang

School of Economics and Management, Fuzhou University of International Studies and Trade, Fuzhou, 350000, China

Abstract: The enterprise brand embodies the existing competitive strength and enterprise image of an enterprise. Therefore, the construction, management and marketing of the enterprise brand is an inevitable condition for the enterprise to develop gradually in the future, and also one of the effective means for the enterprise to show its own advantages in the fierce market competition. Brand plays an important role in the prosperity of enterprises. The management of modern enterprises cannot do without brand marketing. The development and wide application of new media not only enriches people's life style, but also brings opportunities for enterprise

brand marketing.

Keywords: New media; Huawei mobile phone; Brand marketing