Research on Entrepreneurship in Sustainable Development of Seasonal Tourism Destinations

Shuangqi Liu

Campus Gotland, Uppsala University, Sweden

Abstract: In order to better develop the tourism industry and promote the healthy development of related en-terprises, the seasonal tourism characteristics of Swedish tourism industry are investigated and studied. This paper focuses on analyzing the problems such as excessive travel volume and verification of resource waste encountered in the process of sustainable development of seasonal tourism destination enterprises, and puts forward relevant solutions. To promote the long-term development of the tourism industry by establishing the enterprise's entrepreneurial spirit of sustainable development and stimulating entrepreneurial motivation. At the same time, the paper designs a management model of enterprise's sustainable development relevance degree, standardizes the CSR indicators of enterprise's sustainable development by counting the important quantitative relations in the input-output tables of related industries, and puts forward the enterprise's sustainable development entrepreneurship strategy based on O2O in combination with CSR indicators, so as to effectively improve the enterprise's social responsibility and development awareness and ensure the healthy development of related enterprises.

Keywords: Entrepreneurship; Entrepreneurship; Sustainable development; Seasonal tourist destinations